Clean Beauty: What it is and Why you Should Make the Switch
Non-toxic. All-natural. EWG Verified. Cruelty-free! All things skincare lovers look for when transitioning to clean beauty products. Clean beauty has been pushed to the forefront in the skincare industry over the last three years. It has made such an impact that it’s on the lips of every consumer. Even major beauty brands have released clean products in skincare, haircare, and cosmetics to compete with this new era of all-natural products. Only one thing keeps everyone from seeking it out: The misconception that you’re missing out on ingredients that will repair your skin. That is honestly the furthest thing from the truth.
Using all-natural products is the best way to revitalize your skin the healthy way, but it’s something you have to try to truly see and feel the benefits. So before you take the leap, let us answer your questions. Be in the know when it comes to clean beauty and why you should make the switch!
What is Clean Beauty?
If you’ve never heard of clean beauty, you’re probably wondering what it is and how to spot it when shopping. Clean beauty focuses on products that are non-toxic and safe not only for your skin and body but also for the environment. Beauty brands took on plant-based and natural ingredients to create products that will benefit your skin without harming you or the air with unnecessary chemicals. When researching clean beauty products, here are the things you should look for:
- Disregard products with toxic ingredients like parabens, hydroquinone, formaldehyde, and silica.
- Look for products that say non-toxic, paraben-free, cruelty-free and no artificial fragrances. But most of all, look for products that are EWG Verified. This indicates that the product has passed the very strict review of the Environmental Working Group, which has a list of chemicals that they have found to be unacceptable for use in cosmetics.
- Clear labels. What we mean by clear labels are those where you are able to read ingredients and understand what they are. It’s a great rule of thumb to be able to pronounce the things we put into our bodies and the same should be said for what you use ON your body. Sure, ‘hyaluronic’ may be difficult for some, but these ingredients should also be easy to research to better understand the benefits.
How the Movement Began
The clean beauty movement began when skin-friendly products became a need, not just a want. All-natural skincare and cosmetics are not new on the market but there has been a push in the demand for more. Once going vegan became mainstream, the need for vegan-friendly products soon followed, and the clean beauty industry was in high demand. We would also like to think social media had a lot to do with the sudden interest. The moment your favorite Facebook blogger, Instagram Influencer, or YouTube guru tells their followers about their new favorite skincare line that’s non-toxic, raving about the results, their fans are sure to research and try the products.
Why you Should Make the Switch
If you’re still using products with harsh chemicals, now is the time to transition to a clean beauty brand. We know it’s not easy to pull away from your favorites, but do you really want to use harmful chemicals, on your skin or hair when there’s a healthier option? For your regular skincare regimen, to treat acne, to reduce the signs of aging, to boost cell regeneration and hydration in your skin: all those concerns can be treated with a clean beauty skincare line. A clean beauty regimen also results in lower skin irritation and higher percentage of a radiant glow. The benefits of using clean beauty products mean you can achieve your skin goals, hair length, and the perfect makeup look for your IG selfie or family gathering photo, all while protecting yourself and the environment.
If you’re looking to transition over, you can start with Ginjo Beauty, of course! Our entire skincare line was created around being clean, cruelty-free and non-toxic. Our signature ingredients are Korean forest-grown black ginseng, squalene and hyaluronic acid and we have toners, serums, moisturizers, and eye creams to build your clean beauty starter kit. Try it now and thank us later – or thank yourself for making the right decision!